Retail Insights
Instant, actionable insights for retailers!... datasapiens, is our Strategic Partner and is probably the fastest, real-time, insights platform
leveraging truly disaggregated customer data. In partnership with datasapiens, we bring to LATAM, real-time insights and segment creation in the datasapiens propietary AI
Platform and when connected to media partners, could be a gamechanger for retail execution.
AIP insights suite:
business insights: sales tree, KPI-tracker, promotion performance, and free-flow report builder
customer insights: source of volume, switching, affinities, cross-purchase, and customer profiler
assortment suite: customer decision tree (CDT), needs unit analyser, and assortment prioritiser
data: data download, import portals (category, store, others) and advanced access management
support: embedded training guides and videos, info buttons and online help
ease-of-use: insights in seconds, in-mail for collaboration, export and presentation mode
AIP segmentation studio / audience builder
user-defined segments: combine any facts, dimensions and attributes with logic operations
real-time resolution: segments are created instantly
saved segments: users may save and share segments for subsequent application
segment insights: segments may be used across the insights suite to understand specific behaviour
media audiences: segments may be exported for targeting via online media or CRM
closed-loop evaluation: on-line ad performance may be evaluated based upon the media partner
AIP integration
third-party data ingestion: including panel, market, weather and others as required
granular integration: data may be combined at the most granular level via fusion, ML, others
integrated reporting: reports combine data from different sources irrespective of granularity
user-defined hierarchies: users may attribute products and stores to create unique hierarchies
shared attributes: user-defined attributes may be shared with others with the same security
AIP advanced insights and coding
advanced reporting builder: embedded supersets with SQL and visualisation capabilities
direct data access: jupyter notebook integration enables multi-language coding and modelling
access control: advanced access is limited based upon engagement and capabilities
knowledge transfer: upskilling is possible based upon engagement
El problema
Nuestras soluciones
Are you experiencing these challenges?
the data does not match
business, customer, inventory, and third-party data sources are held separately
standard reports by function, using summarised or aggregated data
internal functions and external partners work separately because data sharing is difficult
Our clients benefit from an array of features
aligned data - one version of truth
customer-focused decisions
price, promo, assortment & media application
secure collaboration with partners
self-funded engagements
speed & efficiency