Retail Drivers
Discover what are the drivers for traffic, incidence and loyalty. Develop actionable Trade & Digital activities to impact these drivers. Increase sellout.
Consumption occations and shopping trips
Shopper segmentation
By department, category, store, product analysis
Ticket analysis
Info monetization strategies
Portfolio strategy & white space analysis
Pricing architecture
Category management: Category strategy, assortment, planogram, profitability analysis.
Omnichannel activation
Store clusterization and multi-category sellout management
Pricing strategy, Portfolio / Department profitability / Revenue Management.
The Problem
Our Solutions
How do I improve traffic into my stores / department?
Which are those drivers impacting purchase frequency, ticket size and shopper loyalty?
What are the relevant omni touch points where shoppers are taking decisions?
What is the shopper´s decision three for my category? How do I drive multi-category shopper understanding?
How to simplify shopper browsing / scanning of my products offline and online?
How to find cross-category, seasonal and promotional opportunities?
How to drive sustainable volume in EDLP / High-Low / Market place / Omni pricing environments?
Shoppers acquired an omni-channel, hybrid decision taking approach. Track shoppers across multiple platforms and learn where & how to activate in favor of your brand / retail formats.